Ahsayane studio | London Design Agency | Ratchet Tie Down
APE is a ratchet tie down which was designed and developed for the hardware Australian company South Earl. The main goal for this project was to set a new design that will increase the overall perception of value.
Product design, Industrial design, London design agency
15744
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Ratchet Tie Down

Product design, Industrial design, London design agency Product design, Industrial design, London design agency Product design, Industrial design, London design agency Product design, Industrial design, London design agency Product design, Industrial design, London design agency
Category
Product design
Tags
Hardware, Industrial design, london design agency, Product design
About This Project

APE is a ratchet tie down which was designed and developed for the hardware Australian company South Earl. The main goal for this project was to set a new design that will increase the overall perception of value. The design pays special attention to details such as covers made of ABS to hide the screws; an injected aluminium structure; release button made of POM and micro rubber injection technology for applying the logo on the hand grip handle. The stylish for this hardware product comes from the sport accessories and high technologies products; design and engineering plays always together the same role.